URBAN PROPER PODCAST

WHO THEY ARE

Urban Proper Podcast is a weekly conversation between two long-time friends who amplify marginalized voices through subjects that matter to their experience. The hosts do this by discussing uplifting, gainful, and truthful topics no matter how uncomfortable they may be in hopes of gaining clarity and invoking progressive change. 

LOGO REDESIGN

For their upcoming fourth season, Urban Proper wanted to redesign their logo. The challenge presented was building a solid visual identity that was colorful, sleek, appealing, and represented both of their personalities.

LOGO MOCKUPS

I created three logo mockups in Adobe Illustrator. I created mockups with different text effects and textures.

FINAL DESIGN

Based on user feedback,  the stakeholders decided that the multiple colors were overwhelming during the design review and decided to simplify the color palette. We chose a darker green background to make the typography pop. We merged design elements from previous mockups to design the final logo.